People ask, and the honest answer starts a generation back. My father ran his own business — IEA Inc., the Instituto de Enseñanza Automotriz, a school where he taught people the automotive trade. He didn't just fix machines; he taught others to master them, so they could build livelihoods of their own. That school has since closed — but what it stood for didn't.
When I started this company, I took up his letters on purpose. He taught people to master their machines. We teach companies to master theirs. The trade changed from engines to networks — the teaching never did. Same letters, same mission, carried forward.